Exhibition Promotion

Annie Leibovitz


Here are some quotes that I have found throughout my research so far.

“I sometimes find the surface interesting. To say that the mark of a good portrait is whether you get them or get the soul – I don’t think this is possible all of the time”

“A thing that you see in my pictures is that I was not afraid to fall in love with these people.”

“You don’t have to sort of enhance reality. There is nothing stranger than truth.”

“When I say I want to photograph someone, what it really means is that I’d like to know them. Anyone I know I photograph.”

While looking for sources, I found a comment that said’ “She is not a good photographer. She is a good storyteller, which makes her a good photographer.” This comment reminded me that photographers who are able to convey stories through their pictures, truly have an advantage over a generic portrait/subject photographer. Storytelling, in general, is a good quality for any artist to have.

Here are more sources that I found later for research:


At this point, I have read several of her bios and know some basic facts about her if someone were to ask me who she was. The following facts below have shown up on more than one website, which leads me to believe that these facts are legit about her:

  • Anna-Lou “Annie” Leibovitz was born on October 2, 1949, in Waterbury, Connecticut. She is still alive.
  • She was one of six children born to Sam, an Air Force lieutenant, and Marilyn Leibovitz, a modern dance instructor.
  • She attended the San Francisco Art Institute in 1967 to study painting. She focused on photography later on.
  • In 1970, she worked for Rolling Stone magazine and for 10 years as the chief photographer. In 1983, she worked for the magazine Vanity Fair, and in 1998, she worked for Vogue.
  • She is known for her ability to make her sitters/subjects become physically included in her work. Her trademark technique involves using bold primary colors and surprising portrait poses. She is also known for documenting American pop culture as it unfolds.

With this information, I can start working on the Bio for my Powerpoint presentation.

Although I have basic information, I feel like still do not know her personally. I want to know more about her family and relationships. I want to know her as a close friend.

Looking back at the website below, I was pleasantly surprised to see that she has worked with one of my favorite ballet dancers, Misty Copeland:

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Click for full article

In the following article, Leibovitz mentions that shooting dancers remind her of her mother. I think that’s very sweet:

Click for full article

Some bios mention her partner Susan Sontag, but very few make it clear who she is exactly to Leibovitz. It is unclear whether they were married or not.

The following articles include details about Sontag, as well as Leibovitz’s family and more personal subjects:

So now I am able to state the following personal facts below:

  • Leibovitz was raised in a Jewish household but does not practice Judaism today.
  • She was in a relationship with Sontag for at least 10 years.
  • Sontag died on December 28, 2004, aged 71, from complications of myelodysplastic syndrome which had evolved into acute myelogenous leukemia.
  • After Sontag’s death, Newsweek published an article about Annie Leibovitz that made clear references to her relationship with Sontag.
  • Leibovitz father died about two weeks after Sontag
  • Leibovitz is the mother of three children. At the age of 51, she had a daughter, Sarah. In 2005, twin daughters Susan and Samuelle were born from a surrogate mother. The twins were named after her partner Susan Sontag and her father Sam.
  • She experiences financial issues and is millions of dollars in debt.

I am satisfied with the pieces that I have found so far. I plan to look more into her personal life later on.

I feel that I may now begin to do more research on her actual pieces of photographs. 


Since she is known for her ability to make her sitters/subjects become physically included in her work. This photo she did with Keith Haring is a good example of this statement:


As I looked up some of her famous works, a lot of magazine covers came up.


Although I could find these magazine covers, I could not find that many original, untouched photographs, that I used for this mood board, so I will have to find a different concept.


I was able to find a series of celebrity portraits that she did for Disney. The series is called “Disney Dreams.” I was also able to find some of the pictures with Disney quotes. 


I plan to use the Disney portraits in the promotional design or inside of the brochure. These are the pictures that I will be using:

I realize now that I need one more concept for my preliminary sketches. I have decided not to stray too much from my mood board by doing a promotional design on portraits of Leibovitz herself. I found these during my earlier search:


Out of all the websites I looked at about MoMA, this one probably helped the most as far as referencing MoMA’s content layout:

As far as other MoMA information goes, these are the places that I looked at:



I now begin to look at some layouts of promotional design as inspiration. I’m trying to keep in mind that all of the pieces in the promotion should look like they go together as a cohesive set.

I figure I would just look up some basic examples on Google for each piece and look up the correct sizes. This way, the proportions will be correct once I scale them down. I may also draw some inspiration for my layouts by scrolling through these.

I am focusing on the invitation, brochure, bus side poster, bus shelter, banner, and a t-shirt as my optional design:

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Based on my progress so far, I may now sketch some starter thumbnails and develop compositions from them.


set 1


set 2



Final Compositions





I decided to combine both of my preliminary compositions because they were both very weak and generic by themselves. I tried to make it less generic although the invitation cards still seems to be so. My Prof. also suggested that I make the banner a car wrap because of the environment that I have created with the photos in the photographer’s space.


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