Package Design Research

For this package design  project, I started by looking at all types of packages on Google:


While going through these photos, I am not thinking too specifically about what product to do. So far, the packages that I have seen are fairly general. I will now begin to look at the two directions in which the package can go.

Direction 1: A set of 4 differently packaged items that are designed similar (item1 + item2 + item3 + item4 = complete set).

Direction 2: A set of 4 similarly packaged items that are designed differently (item1 + item1 + item1 + item1 = design variations of the same item).

Direction 1 (item1 + item2 + item3 + item4)

Screen Shot 2016-11-05 at 4.02.40 AM.png (Links to an external site.)

While looking through the article above, I was able to find a good example of direction 2. In this particular group, all of the items are different. Yet, the similarities in illustration, typeface, logo, and color help bring the items together as a set.

Below are more examples of direction 1 based on what I was drawn to:

The use of the same design on these packages really ties them together. The illustrations are also small. They are small in a way that makes me want to look at them closer and appreciate their detail.

The use of different colored ink blots to tie these different items together is a pleasing solution. I tend to over think and end up overlooking simple design solutions like this.

What makes this example stand out is the fact that the placement of the logo and type is straight and to the point. There is no need for too much color or illustration.

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This set reminded me of the packages that are not necessarily made to be stacked. They are made to me hung for display.

Direction 2 (item1 + item1 + item1 + item1)

I was drawn to these fruit jars for the hand-made touch. Often times I feel as though graphic design can get too stiff in terms of taking a concept and developing it on the computer. I personally have a hard time transferring my sketches into vector images without losing the hand-drawn look. This solution of incorporating the product as a stamped texture for the package is very clever to me. The use of color also helps in drawing the eye in an appetizing way.

I find Pinterest and word lists very satisfying to look at for inspiration when I feel stumped on concept developments.

Below are more examples of direction 2 that I was drawn to based off of a light color palette or hand illustrations in them:

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The complexity in the illustration of the bird balances out the simplicity of type placed on top of the bird.


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Placing Packages Together


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While looking at these, I am thinking of the following concepts about types of packaging:

  • Primary = the package that holds the actual item.
  • Secondary = the outer carton that protects the package.
  • Tertiary = the cartons or shrink wrap used for shipping and distribution.

Purposes of packaging: 

  • Contain – does my item fit in the container properly?
  • Protect – is the item at risk of damage while inside of container?
  • Inform – what will the viewer know about the product upon opening the package?
  • Transport/Store – in which stores and what method of transportation works best?
  • Display and Market – will the package look well when placed next to each other in the store? Will people be drawn to actually pick the package up for analyzing?


I am also thinking about eco-friendly material to incorporate. Wanting to know some of the benefits, I will try to get more information about it:

Soap Paper

I see that there are even options to make packages out of soap. This water-soluble package made of soap is meant for babies. The description in the article reads:

“Designed by Gyro. To protect at-risk babies from hypothermia and germs, we created the ‘Bennison Baby Care Wear’ package. Inside, it contains one donated pajama. Each pajama is wrapped in a package made entirely of water-soluble, nontoxic, biodegradable soap paper. Even the ink used is 100% washable and child-safe. All it takes is a bucket, water and a small piece of the package to clean the pajamas and keep children warm, clean and safe.”


3D-Printed Algae Packaging


Seed Planting Package

Visual Inspirations



Designing based off of familiar faces is a way to attract people to a package (ex. smile).

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I also find the use of “negative declarative” branding useful for grabbing someone’s attention. I consider myself a cereal lover, so the milk carton on the far right is particularly amusing to me. I imagine there would be a matching cereal box that reads, “i am not cereal. I am milk.” It could also be that the cereal is in a milk carton container and the milk is in a cereal box. Either way, this concept is not something I would find in the regular supermarket.

The details captured in these animal illustrations are very impressive to me. They are visually appealing from close up and far away. This is the kind of detail/skill that would be ideal for me to gain as I get better in the adobe programs in the future.

Using the actual drawing (as opposed to scanning and illustrating the actual drawing) to wrap on the bottle an interesting solution in this example. The only thing is that reproducing the drawing for mass production would time-consuming.

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Hand-made tags are something for me to consider.


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I have come across this texture that seems like something I would try. I enjoy the fact that even though these are splattered colors, that are laid out in a very specific way. I am drawn to illustrative textures in general.


Using type as a texture for my package is also something that I am keeping in mind.



I usually favor illustrative logos over logos with type. By making the illustration more significant, I eliminate the possibility of changing the language for foreign people to understand.


Something I try to keep in mind with the logo for packages is that the logo should be seen on each side. By having the logo on each side, the package can be identified from any angle.

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I also realize that if I choose an item like a bottle, then logo cannot be too wide. The viewer can only see sections of the bottle at a time.

Color Palette

I will most likely be using this website as a reference to specific color combinations:


Looking through Pinterest, I make note of how certain packages or labels can be structured for mock-ups I may need to do for my final presentation.


Side note – Out of all four virtues, temperance is the longest word with 10 characters. This could lead to problems in trying to create consistency in the overall design space.

After thinking it over, I have decided to narrow my search down to juice boxes and food jar labels.


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