Display Design Research

Understanding the Brand



To present potential student or client the Visual Communication Design major that is being offered at Montclair State University. (benefits, 4-year plan, etc.)


Getting people to look at seemingly complex information in a simplistic way. It may be simple enough to be read quickly at first glance, and then more complex as the viewer engages more.

Visual Identity:

The Display does not need to be based on Montclair State University’s brand identity or logo. Visual Communication Design should stand on its own.


The Visual Communication Design has become an updated term for Graphic Design and the logo has recently changed from a circular “GD” pair to a “vcd” arrangement inside of a box.


Written Information



https://designshack.net/category/articles/graphics/Screen Shot 2016-11-29 at 9.03.20 PM.png


https://www.shopify.com/retail/120040003-visual-merchandising-101-how-to-create-store-designs-with-high-converting-displaysScreen Shot 2016-11-29 at 9.06.40 PM.png


http://www.peachpit.com/articles/article.aspx?p=2217275Screen Shot 2016-11-29 at 9.10.34 PM.png


https://www.grainger.com/category/raw-materials/ecatalog/N-bisScreen Shot 2016-11-29 at 9.30.39 PM.png


http://www.wastecare.com/Articles/industrial-materials-recycling.htmScreen Shot 2016-11-29 at 9.37.03 PM.png




http://www.kiosksinc.com/display-kiosks/Screen Shot 2016-11-29 at 9.50.55 PM.png


http://display.tejaswi.biz/work/mall-kiosk-fabricator-in-india/Screen Shot 2016-11-29 at 9.56.12 PM.png



http://www.kioskmarketplace.com/articles/style-vs-practicality-key-components-of-kiosk-design/Screen Shot 2016-11-29 at 9.58.55 PM.png


http://www.montclair.edu/arts/art-and-design/academic-programs/undergraduate-programs/visual-communication-design-bfa/Screen Shot 2016-11-29 at 11.37.46 PM.png






https://www.pegasuslighting.com/learn.htmlScreen Shot 2016-12-01 at 6.23.20 PM.png



Visual Inspiration

http://gregmelander.com/post/7703634230/shadow-type-a-clever-way-to-make-kanjiscreen-shot-2016-11-29-at-7-33-45-amI enjoy the way that light becomes involved in this display. I imagine the display without lighting would be seen more as an abstract piece. The simplicity of the floating shapes caught my eye in a positive way.


http://n-a-m.org/blog/index_3.htmlscreen-shot-2016-11-29-at-7-41-10-amThis way of displaying an object caught my attention because, at first glance, it appeared as if the shoe was floating. If my group were to hang the letters, we could try this kind of approach.



The brightness of the white and lighting in this exhibition really balances out the dark room. I enjoy the contrast in this photo. I also find the use of diagonals and straight lines pretty stable to look at. It is sharp and clean.



The play on the arrangement of letters is interesting. I am attracted to the boldness and the unusual layout of the words. The letters are able to stand alone and act as a display themselves. I am getting a playful vibe from this approach.



https://www.pinterest.com/pin/306948530833099637/visual-search/?x=0&y=0&w=564&h=564screen-shot-2016-11-29-at-7-52-07-amI am not sure exactly why I was drawn to this one. Perhaps it is the dramatic lighting and the brokenness of the pencil. Either way, lighting definitely has its advantages in this display.



In order to stay up to date with the technology of this time, an interactive touch screen may be possible for displaying information. I image that most of the information would be set up as web pages. The outside panels would then contain brief key points and illustrations/photos to draw people to the interactive side.



I like how the circles fit into each other in this pattern. I wonder if our group could change the circles into squares to match the vcd logo better. I also think that there could be variation in the squares. Some squares may be larger than others.



The placement and stacking of these boxes would be good for a big room. I also enjoy the fresh wood texture that frames the pieces on the display. One thing that would be problematic is the use of glass near the floor. This could be hazardous. The fact that the glass seems to rotate could be a way to avoid this.



This display is very stable and symmetrical. If our group was to choose a safe display design, I feel like this would be the way to go. We would go by the 3 S’s: simple, stacked, and symmetrical.


Humans, Proportions, & Interaction




I have taken into consideration that people who use wheelchairs may want to interact with the kiosk as well. The article above triggered this thought.




I wonder how accurate human proportions are to drawing proportions of the body. I also wonder how important the role of height and weight is to display kiosks with interaction.




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